Placement Agent
A placement agent is a financial intermediary specializing in helping fund managers raise capital from institutional investors. They maintain extensive networks of pension funds, insurance companies, endowments and family offices.
In the Nordic context, placement agents are crucial for smaller and mid-sized managers seeking access to Nordic institutional capital, or for Nordic managers raising capital internationally.
Compensation typically combines retainer fees and success fees (1-2% of committed capital). Best practices include clear “no-shop” agreements specifying excluded investors from success fee calculations.
